The Business

Samuel Montgomery-Blinn is the publisher/editor of the extraordinary magazine Bull Spec. Recently, I contributed to the magazine’s web-column, The Hardest Part, where authors contribute articles on the “hardest part” in bringing their latest books to publication. Contributing to the column was a pleasure and honor in several ways because the book, Rise Up, on which the column centers, takes its name from the story “Rise Up,” the cover feature of Bull Spec’s debut issue. It is always a delight to work with Sam and Bull Spec. Please visit Bull Spec’s column site for this article and more by other authors on “the hardest part.”

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I am not a businessman. Nor am I a public relations expert. And I do not want to be.

So it’s no surprise after nearly three decades as a professional writer–newspaper staffer, magazine editor, and freelancer—the business of writing—manuscript marketing and book promotion—remains for me the hardest part of the process. That doesn’t mean everything else comes easily. Creative writing is work, no matter how many Joe Blows brag “I’ve got a really great idea for a novel I’m going to write as soon as I get a little extra time.” The talent for writing creatively, contrary to hot air declarations, is not developed overnight. In fact, most career writers rarely feel they’ve developed the craft fully, no matter how long they’ve been at it. But they understand and accept the devotion, self-motivation, and sacrifice of time with loved ones required in choosing writing as a career, forsaking pursuits that may offer more immediate rewards.

The ability to hook publisher or agent interest in a manuscript is a mystery to me, a tall hurdle to clear, and I’m astonished with each success. After all, an author must compete with an ever-increasing number of seasoned and novice writers by summarizing a complicated plot and months, perhaps years, of work into a single paragraph that delivers everything a publisher or agent requires to say yes, even though the book/story/article is probably no better or worse than the majority of its competitors, only different. Talk about odds… Once that first sale is made, subsequent sales may become easier—Rise Up, my latest book from Mundania Press (I’m quite proud the title story appears in the debut issue of Bull Spec) may have had an easier time due to an established relationship with the publisher and the fact that most of the collection’s stories have been previously published in magazines—but the business is rarely, if ever, a cakewalk.

The second hurdle comes after publication when promotional responsibilities–including those traditionally assumed by publishers—fall increasingly upon writers. Writers are now charged with securing most reviews, promoting through blog events, arranging signings and promotional events for which the writer supplies the books to sell (all once upon a time the publisher’s responsibility), purchasing and placing advertising, and more. For those who haven’t had the good fortune of hitting the bestseller lists—meaning most writers—promotional funds are usually a tad limited, crippling the ability to promote effectively. So writers must go after less costly opportunities, from the obvious free copies to reviewers in the hope of scoring a published review, to contributing to various blog events, to exposing the book to potential readers through channels such as my bimonthly newsletter, developed to promote my work and the work of other musicians and writers, regularly offering special perks such as free eBooks and music. Further, a writer must maintain a presence on social networks such as Facebook.com (crap) and Goodreads.com (excellent), operate an active, frequently updated website, participate in conferences, conduct workshops, and engage the press at every opportunity. For someone who shuns the personal spotlight, these activities are quite daunting, consuming precious time that could be devoted to producing new work.

Beyond the hurdles of manuscript marketing and book promotion lies the reward of engaging readers by providing what I hope is a story that’s entertaining and thought provocative. To personalize Rise Up, I include a short introduction to each story, detailing story inspiration or specific challenges encountered from the original publisher. Connecting with readers is something I relish, second only to the creative process.

As for the business of writing, I crave its elimination, an impossible eventuality. Of course, I could do an Emily Dickinson, shoving my work into a drawer to languish until I’m dead and gone, but that’s simply not an option. So what’s left? For me, it’s to continue the figurative pounding on publishers’ doors, enticing reviewers, participating in an endless array of promotional activities—in other words, doing whatever it takes to get my work into the hands of readers. And though the business is the hardest part, I refuse to cave in desperation and defeat. I love the act of writing and the engagement of readers too much to give up.

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